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CUEREN

2024  |  CREATIVE DIRECTION

TIMELESS, EVOLVED CLASSIC

For CUEREN’s 24FW campaign, we directed the creative vision to highlight the brand’s evolution as a contemporary footwear label.

This season reimagines modern classics with refined lines, sophisticated styling, and meticulous material details—capturing CUEREN’s commitment to a distinctly modern aesthetic.





















CUEREN
2024 FALL/WINTER CAMPAIGN


Re-Branding Consulting
Creative Campaign & Art Direction
Campaign Film & Visual
Concept & Content Development




Credit List

Creative Director Sora Lee
Film director Hyungrok Kang
Director of Photography Andy Iere kim
Gaffer Byungjoo Park
Set art Dohyung Kwon
Editor Sol Lyu
Talent Serok Geum, Ebihara Yuto
Producer Sebong Oh
Styling Aeri Yun, Bora Kim
Makeup Jehong Won, Eunju Yu
Hair Jihyun Kim, Eunju Yu

TURN VISION INTO NEW ERA