Seoul, Korea
Seoul, Korea
2025 | CREATIVE DIRECTION
We directed the three concept films for BTS J-Hope’s singles.
Each love song was reimagined through a cinematic lens, capturing his matured masculinity and the breadth of his expanded musical spectrum. Alongside expressing the artist’s unique vision, we proposed three distinct color moodboards: Sweet Dream, MONA LISA, and KILLIN’ IT GIRL, each visually embodying the emotional essence of the track.
A refined mindset, inner strength, and unwavering confidence converge to deliver J-Hope’s powerful and striking presence.
Straight to the target
The mystery of love, and the psyche of a man drawn entirely into its depths.
An evocative sense of space, blurring the line between reality and the surreal like a gallery in motion.
BIGHIT MUSIC
[STRAIGHT TO THE TARGET]
Creative & Image Direction
Concept Development
for BTS j-hope 3 Singles concept film ‘charm of hope’
Credit List
Director Andy Iere Kim (AKA)
Creative Director Sora Lee
Producer Yi Chae (teams)
Director of Photography Andy Iere Kim (AKA)
Focus Puller Juyoung An
2nd AC Youngseo Park
3rd AC Miseon Kim
DIT Sangphil Kim
Gaffer Byungjoo Park
Lighting Crew Jongwon Jeon, Youngjae Kim, Jeongpyo Ham, Kyungman Lee, Wonjun Lee
Art & Props Sol Lyu
PA Leader Yuri Kim
Production Assistant Yongwoo Park, Bareum Lee, Minseok Oh
Editor Han Lia
D.I Andy Iere Kim (AKA)
2D Clean Yejin Shin, Miji Kim